Friday 29 March 2013

Starting out with cloth - why choose Baby Bare Nappies

When I started in cloth I was very confused about all the options. Brand's I had never heard of, acronym's I couldn't decipher  Many brands only exist in the world of cloth nappies. Most terms only relevant if you've ever used cloth nappies.

What I was most confused about was what do I get for my hard earned dollar. There were nappies that were $40 and nappies that were $3. On a computer screen and to a cloth novice, they all looked about the same.

I ordered some of each and I was on my way.

If you are new to cloth nappies you may be experimenting with what cloth users term 'China Cheapies'. These are your ultimate cheap nappy. A stock standard, made in china, PUL or not very fluffy minky, pocket, One Size Fits Most Nappy. Some parents have success with them. Most don't. You will find this nappy not only on ebay but in many online stores. They can usually be recognised by their shape and the colours and patterns in the fabrics which are not unique to any one store.

These nappies are cheap because they are made if inexpensive fabrics like a microfibre. The minky is the lowest grade one can get and because of economies of scale, these nappies can be made cheaply to be sold all over the world. They are thin, not fabulously engineered and rely on a simple pocket design.

Higher grade nappies generally feel quality. When I ordered my $3 and my $40 nappy, I could tell the difference. The quality of the fabric, the shapes and trimness of the inserts and the fit of the nappy on my child. I also experienced better success and longer time between changes.

So where does Baby Bare fit in? When I bought my $40 nappy, I could see the quality of the product but I questioned why it had to be $40. Surely a nappy that worked and was a high quality product could be sold for much less - and suddenly the initial stage of Baby Bare had started.

At Baby Bare we ensure we only use the best fabrics. Our Minky is plush and soft (for fabric lovers its a 2.5mm plush with weight of about 240gsm). Our nappies use bamboo fabrics and hold a lot of wee. They hold onto poo explosions and keep them contained. They are also ultra trim.

How and why are our nappies so much less expensive? Firstly, our whole business aim was to provide a less expensive product for parents to encourage cloth use and save other's money. So quite simply, it is part of our philosophy not to charge a fortune.

We manage to keep our products affordable because we are not spending a fortune on overheads. Many other companies spend a fortune doing magazine ad's, internet advertising, subscribing to be listed on other web sites, large giveaways, elaborate photo shoots etc. We have a very minimal advertising budget. We have for a large part grown on word of mouth - a testament to our great product.

We also run the business from our home. All the nappies are stored in our office/store room. So we are not paying storage costs. I am the Owner, CEO, storeroom manager, book keeper, customer service officer, designer and importer.  My husband Dave works in our IT department as chief (and only) webmaster, marketing advisor, sounding board and sub-editor of our blog.

I enjoy what I do and I am most interested in seeing other parents use cloth and do so affordably. I don't believe that because parents can save thousands between cloth and disposables, that a cloth nappy can be justified to cost more. Many companies will justify their products because of the saving you are making, we don't.

Of course there is a difference between nappies and their features that can contribute to their cost. Where they are made (being made in Australia will bump up the price), being hand made, the detail in the nappy, the fabrics used, the overall design etc. In considering all these things, I encourage you to try our nappies. You will find that they are a fantastic nappy that fits most babies well, doesn't leak, is very absorbent and is soft, plush and luxurious to the touch.

Nappies don't need funky packaging, fancy patterns or frills and a pile of other features to be a good nappy. You need a good fit and great absorbency.

So, have you tried Baby Bare and what did you think?

No comments:

Post a Comment